Selling internationally is a great way to grow your business rapidly but it comes with obstacles which prevent many businesses from benefiting from what should be a very lucrative opportunity.
One of these obstacles (whether real or perceived!) is the fear of entering the unknown. Of entering a market where the language and customs are different as well as local laws.
Luckily, using a professional translation company that understands the market can really help a business to succeed when entering a new market. In fact, it can make the difference between failure and success.
Below are 5 great ways for how to grow your international business by partnering with a professional translation company:
Building long term success with your local alliances
Having an agreement with a local reseller or partner can go badly wrong if the legal agreement between you is badly translated. Arguing with your partner over who is supposed to pay the freight costs, what the revenue share agreement is or who exactly they can sell to (or where) is the best way to ruin a relationship with a promising new partner. Making sure, however, that your documentation is correctly translated can help set expectations correctly and ensure a fruitful long term partnership.
Marketing that stands out – for the right reasons!
Have you ever read a manual or seen an advert that looks like it was written by a non native speaker? It really puts you off wanting to buy from them, no matter how good their offerings are. Well written marketing copy that reaches out and talks to your customers in their local language can make a huge difference in sales.
Recruiting for success
As a business grows, recruitment of staff in overseas markets increases in importance but recruiting local people (and managing them) can often be a challenge. Working with a professional translation company such as Prestige Networks will help with the recruitment process and ensure you have a solid HR process designed for success.
Keeping travel costs down is a winner, in any language
Sometimes it’s not profitable to travel internationally to meet someone and a quick phone call can be just as effective – and much less time consuming than sitting around endlessly at airports! But what if the person you want to speak with doesn’t speak English?
Having a translation company that offers interpreting when making phone calls can ensure the call is effective in getting the results you want. The last thing you want to be thinking when you come off a call is “Not sure what he or she was saying but I think they want me to do this….or maybe it was something else…”.
Translation support, in any event
Attendance at local trade events and seminars is often a great way to build up contacts and promote your business but getting the word out about your business in the right language can be tough. Translation services focused around interpreting at trade events can make sure that time and money attending is not wasted and people you meet with is more productive.
Now you know how to grow your international business more successfully. Whether you are thinking about exporting for the first time or already selling internationally, don’t underestimate the importance of using a professional translation company. It really can be the difference between failure and success.